Precision Marketing — McArmack

McArmack · Precision Marketing

Not more campaigns.
Better ones.

We use machine learning to find which customers are worth acquiring — and make your budget work on them, not against them.

See if we're a fit How it works

Precision

up to 3× average improvement in
cost per acquired customer

Most marketing budgets are spent on guesswork.

Campaigns run. Numbers come back. Nobody is quite sure what worked — or why. The agency reports look good. The results don't match.

High spend, unclear return You know roughly what you're spending. You don't know which part is actually generating profitable customers.

Inconsistent results across channels Meta works this month, not the next. Google fluctuates. There's no model for why — only theories.

No view of customer lifetime value Acquisition cost is tracked. What those customers are actually worth — over time — is not.

Agencies that optimise for clicks, not profit Good CPMs, decent CTRs, improving ROAS. But the business isn't growing the way the numbers suggest it should.

Precision Marketing is three things working together.

Each layer makes the next one more effective. Together they replace guesswork with a system that improves over time.

Performance Campaign Management

Foundation

Campaigns across Meta, Google, TikTok and LinkedIn — built, managed and continuously optimised by people who treat your budget as if it were their own. No black boxes, no vanity metrics, no generic reporting.

Full campaign architecture and creative testing framework Weekly performance reporting in plain language Spend reallocation based on actual profitability, not platform metrics

Customer Intelligence & CLV Modelling

The differentiator

Machine learning models built on your data that identify which customer segments generate the most value over time — not just who converts first. This changes who you target, how much you bid, and where you allocate spend.

Customer segmentation and lifetime value prediction High-value audience identification for campaign targeting Churn risk signals fed back into acquisition strategy

Marketing Analytics Infrastructure

Clarity

A unified reporting layer that connects ad platforms, CRM and revenue data. Built once, maintained continuously. You see which channel, campaign and audience is driving real profit — not just traffic.

Cross-channel attribution modelling Custom dashboards built for decisions, not presentations Integration with your existing tech stack

From first step to full system in 90 days.

Three phases. Each one builds on the last.

Month 1

Audit & Foundation

We map your current setup — platforms, data, attribution — and identify where money is being left on the table. First campaigns go live before the month ends.

Audit · Baseline · Live campaigns

Month 2

Intelligence Layer

CLV models are trained on your customer data. Segmentation is built. Campaign targeting shifts to reflect which customers are actually worth acquiring.

CLV model · Segmentation · Reallocation

Month 3

Scale & Clarity

Analytics infrastructure is live. You have a complete picture of performance. We scale what the data shows is working — and stop what it shows isn't.

Full analytics · Strategy review · Scale

Different in the way that matters to your bottom line.

Most agencies optimise for the metrics they can show you. We optimise for the ones that affect your business. That is a different objective, and it leads to different decisions.

We are not a large agency. We do not take every client. The work we do requires access to your data, understanding of your business model, and enough focus to do it properly.

Typical agency Precision Marketing

Optimise for ROAS Optimise for CLV-adjusted profit

Monthly report, then move on Weekly decisions backed by data

Same approach for every client Models trained on your data

Attribution by last click Multi-touch attribution modelling

Campaign performance only Full funnel visibility, including retention

What you will know at the end of month 3 that you don't know now.

Which customer segments have the highest lifetime value CLV

True cost of acquiring a profitable customer, by channel CAC

Which campaigns are generating revenue vs. which are generating noise ROAS

Where customers drop off and what it costs you Churn

What your next marketing decision should be, and why Direction

Before we talk, let's make sure we're the right fit.

We work with a limited number of clients at a time. Our onboarding process takes about eight minutes and tells us both whether there's a real match — before anyone's time is wasted.

1

Answer a short set of questions about your business

Current channels, spend, goals, and what hasn't worked before. No forms for the sake of forms — every question shapes what we propose.

2

Receive a draft plan

A personalised outline of what we'd focus on, which services are relevant to your situation, and what the first 90 days would look like.

3

Finalizing the scope

A working session where we go through the draft together, answer your questions, and agree on next steps if it makes sense to move forward.

Get started

Takes about 8 minutes. No commitment required.

Who this is for.

Precision Marketing works best in specific situations. Here is an honest description of each.

E-commerce & D2C brands

You have product-market fit and real customers. Now you need to grow efficiently — knowing which acquisition channels and customer segments are actually profitable, not just active.

SaaS companies with an established user base

Paid acquisition is running but CAC is creeping up. CLV by segment is unclear. You need both better campaigns and a clearer picture of which customers are worth fighting for.

Growth-stage companies entering new markets

Expanding into the US, EU, or Australia with limited runway to test. You need a data-backed entry strategy, not a month of expensive learning by trial and error.

Companies that have outgrown their current agency

Your agency runs campaigns competently but can't tell you why certain customers churn, which channels drive long-term value, or what to do with that information. You need more than execution.